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Sales Team – East Region


Senior Vice President,
North America Marketing and US Sales

Born and raised in The Netherlands, Sabrina brings an extensive background of international business experience to Club Med as the Senior Vice President of Marketing and Sales for North America. Sabrina joined Club Med in 2008 after what felt like a “calling,” having spent her family vacations growing up visiting Club Med’s various ski and beach side resorts all around the world, as well as temporarily working as a flying trapeze instructor in the company’s Palmiye resort in Turkey. As the head project manager, she launched the brand’s Luxury Villas and Chalets, which are now an integral part of the company’s Exclusive Collection. In 2013, Sabrina relocated to Club Med’s North American headquarters in Miami as the Director of Brand, Communications and Product Marketing for the North American business unit. Shortly after, she was promoted to Vice President to head all of the marketing and digital efforts for North America – where she spearheaded the launch of Club Med CREACTIVE by Cirque du Soleil, a partnership with Cirque du Soleil for an award-winning, in-resort interactive guest experience at Club Med Punta Cana. Sabrina can communicate fluently in English, French, Dutch and Spanish!


Director of Sales – Eastern Region USA

Tel: (631) 897-5324

Justin Heckman, a native of Massachusetts, has been in the travel industry for 15 years, and re-joins Club Med from Classic Vacations. Justin started his career in travel with Club Med as a reservations agent in the Paris call center, where he was promoted to supervisor. Justin then transferred to London to open and manage the new Club Med UK reservations center. Returning to the US, he achieved sales growth in the Midwest as Business Development Manager. Justin later joined Classic Vacations to expand a new sales territory in Canada, and was promoted to Manager of Business Development for North America, responsible for finding and on-boarding new business across both the US and Canada, while also managing relationships with Classic Vacations’ largest National Accounts. Justin lives on Cape Cod with his wife and, when not working or traveling, enjoys cooking, biking and learning to stand-up paddle-board.

Trish Noa

Business Development Manager: Southeast USA

Area Covered: Southeast, including Florida Panhandle

Tel: (678) 936-7938

Trish is an industry veteran, and most recently held the position of District Sales Manager for Brendan Worldwide Vacations. Previously, Trish held various sales management positions with The Mark Travel Corporation and several other US tour operators. She also has 10 years experience as a retail leisure travel advisor and agency manger. Trish lives in Flowery Branch, GA with her husband Jack and Old English Sheepdogs Lucy, Oliver & Rocky.

Aideen Mulholland

Business Development Manager: Boston, New England, Upstate NY

Area Covered: Boston, New England, Upstate NY

Tel: (617) 678-2535

Aideen Mulholland is native of Ireland where she studied Hospitality and Tourism, then moved to the USA in 1996. She has worked extensively in the travel industry including sales and operations with cruise lines Carnival & Celebrity, as well as SuperClubs. Aideen joined the Club Med sales team in 2012, she is a proud member of PTANA, RTP, WITS and TACT. Aideen resides in New Hampshire.

Robin Bear

Business Development Manager: Business Development Manager: Baltimore & Mid-Atlantic

Area Covered: Mid-Atlantic, South Jersey, Pennsylvania & Cleveland/Eastern Ohio

Tel: (703) 687-7279

Robin’s diversified travel industry experience began over 20 years ago in New Hampshire working with a small regional airline, a car rental company and a travel agency. She moved to Southern California for 5 years managing Newport Center Travel and then back to the east coast to Washington, DC in 1993 where she worked with CapStar Hotels, in the companies’ Caribbean Hotel Division. She started her own company Destination Sales and Marketing 17 years ago, (1996-2014) working as an independent contractor representing major Caribbean Resorts, River Cruise Lines, Tour Operators, Airlines and Car Rental Companies.


Business Development Manager: Florida

Area Covered: Florida, except Florida Panhandle

Tel: (305) 467-7427

Isabelle has been in the travel industry over 30 years and has gained international experience across various positions in retail, wholesale and hotel sectors, with a focus on sales, marketing, and customer service management. Her passions include travel, business, wellness and philanthropy. She is fluent in English and French. Isabelle is looking forward to work with all our travel partners in the Sunshine State!

April Dawn VanWagner

Business Development Manager – NY, NJ & CT Metro Area

Area Covered: Manhattan, Westchester, Northern NJ, CT Metro Area

Tel: (201) 682-0679

April Dawn, is a seasoned sales and hospitality professional with over 12-years of experience working with hotels, restaurants, and venues.

She transitioned into the travel and tourism industry after developing an extensive background in event planning and group sales. To note, She was responsible for Private Events and Group sales for the B.B. King Blues Club Organization located in New York City, which included famous venues such as: The Blue Note Jazz Club, Highline Ballroom and The Howard Theater in Washington, D.C.

April Dawn holds a Bachelor of Arts Degree from Iona College in New Rochelle, NY and was a member of the Dean’s Delta Epsilon Sigma Honor Society. She is CTA accredited and is an active volunteer of the New Jersey First Responders Association. In addition, She a proud member of AWTA, PATA, NY/NJ ASTA, and currently is serving as Secretary for the Board of 41 74-Woman in Travel.


Lisa Viall

Manager: National Accounts & eDistribution

Area Covered: Nationwide

Tel: (954) 309-8291

Lisa Viall is a seasoned veteran in the hospitality industry, working with some of the largest and most respected brands in the world, including Club Med, Norwegian Cruise Lines, Carnival Cruise Lines, and Disney. Lisa is in her 8th year on the sales team with Club Med; currently, the Manager of National Accounts & E-Distribution. Club Med is the pioneer of premium, global all-inclusive vacations & destinations for families, friends, and couples, with a 70 year rich history of providing vacation memories that last a lifetime. Lisa is also the president for Skal, Fort Lauderdale & the Palm Beaches, chapter. Skal is the largest global, social organization for hospitality professionals with an almost 100 year history.